T.E.I.N. was born in 2013, ideated and created between Europe and Asia by the Italian visual artist Martin Dee. Old Tat fire questions at the man behind it all.
“T.E.I.N. since 2013 is ideated and created between Europe and Asia. It started with a series of unisex printed dresses and the graphic is the result of the mixture of two aspects; the images abuse of the internet trashy pop culture mixed with the Asian spirituality. It speaks about connectivity – the relationship between magic and internet. There are a lot of things make me feel inspired; internet raving , the Harajuku style, junk food, aliens and more…
Usually I design the pieces and the graphics too. Our products are made from soft polyester that makes the prints brighter. We also use cotton and jersey stretch. There are a lot of talanted designers and artists on the internet and I’m really into it. This is the best aspect of the concept of connectivity and I think it is normal be influenced by other designer’s work in the same direction. I create everything on Photoshop but I do some sketching and brainstorming with ideas first.
Our target is young cool kids from different parts of the world who just love to have fun, colours and party life! I think the best part of this job is the unstoppable search and it’s really important stay up to date with what happens around you and take what you need for creating your own piece.
I come up with my ideas by being on the internet and working hard every day to create a big URL family that love and support you every day. It wasn’t always easy to achieve and I started it on my own. I have grown a lot and I hope that I never stop getting better at what I do. It’s so important that we spread a message that it’s not just about nice and colorful clothes, it’s about fun and magic! I really love talking to people who don’t work in the fashion industry because their ideals are more independent and they are not influenced in any way from what’s in fashion.
We are currently working on some Winter pieces which are totally white and full of pastels, repeated logos and new pieces ispired by the vintage tecnology like MS DOS codes and more!”