British woman puting on lingerie
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British women splash out on luxury lingerie As Ann Summers changes its stores to satisfy our newly discovered lust for luxury lingerie, Linda Grant looks at why British women are splashing out large sums on intimate apparel. The average British woman is now better dressed and better looked-after than she has ever been, probably because she has more disposable income and more choice about what to buy. Clothes send out messages about ourselves, about who we are and what we do for a living. Even the shapewear market is challenging itself. Fashion over the past decade has posed a series of problems.
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Jacqueline Gold, Ann Summers' chief executive, confirms that the store wants to "embrace the fashion-savvy look that is becoming the desired staple of lingerie wardrobes". All our journalism is independent and is in no way influenced by any advertiser or commercial initiative. Here we outline where to go to refresh your underwear drawer, whether you're seeking support or barely-there lace. We don't know, her boss doesn't know, but she knows, and her boyfriend or husband knows. The arrival of supportive Magic Knickers and Spanx returned us, albeit in a slightly different form, to the corsetry of our parents' generation.
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British women splash out on luxury lingerie
Sometimes an outfit demands some sturdy shapewear — and the original, Spanx , really is the best. This has been corrected. The satin bustier under your top is the equivalent of the Manolos on your feet. Accessibility links Skip to article Skip to navigation. She points out a bra with a higher, potentially more flattering cut under the arm. I n a world where beauty is no longer homogonised, conversations — and imagery — surrounding lingerie brands have been thrust into the limelight. Wearing luxurious, sexy underwear tells the wearer that she is worth it.
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